Mass Media Business

       I’ve come to realize, or maybe have always subconsciously known, that mass media is everywhere. You cannot avoid it you cannot escape it. Why? Because unless your both death and blind there will always be ways the media will creep into our consumer minds and feed our never-ending wants.  How do “they” continue to control our psyche? Ads. Advertising agencies spend millions each year to buy our minds. Yet, we as consumers keep falling into their carefully researched traps. All ads try to appear to some social niche or groups of people with the ideal that the particular product they are selling is somehow relatable to that particular group. However, it’s a shame that advertising agencies will openly use stereotypes to sell a product. Why? Because the cooperate world is full of predominately wealthy white males who have either established or inherited large media cooperations (a.k.a Murdoch and Disney among the many), so the majority of their views on society is bias but is backed by large bills MONEY. And money travels far. For instance, I do not think M. Night Shyamalan, an Indian film director, would have appreciated a title with a racial slur as Slumdog. But Danny Boyle, an English film director, obviously did not mind and many went out to see the movie regardless of its controversial title. So, is media and advertising the one to blame for all the prejudices and racism in the world? No. Although, I feel it definitely helps to continue such cruel practices. However, I find it funny that on one hand the media uses stereotypes to sell products but on the other will use public relations to promote positive images. But sometimes a negative image of a person results in positive feedback, and then again it could backlash. Like Paris Hilton, no one would have ever known who she was if her sex tape didn’t reach the masses. But with much PR (public relation), she is now her own commodity making millions upon her billions as an heiress. In the end, the mass media business is one big contradiction after another.